Digital Signage Solution on the Sunshine Coast has become a priority for Sunshine Coast Business Solutions. It is the future for advertising your business connecting with a fast-moving technological era.
The staff at Sunshine Coast Business Solutions believe the more they learn, the more they can advise your business on digital strategies. Along with Fujifulm Australia we see the benefits of digital signage. Below is an article from Fujifilm Australia on the audience analytics view.
Digital Signage Solution
Have you ever wondered how your digital signage solution is performing for you? Fujifilm Australia and has been working with world class audience analytics vendor Quividi. This is to integrate real time metrics into its Fujivision digital signage solution.
The marriage of these solutions means Fujivision customers now have access to real time measurements of the effectiveness of advertising campaigns. Metrics such as opportunity to see (potential), watchers (attraction) and dwell time (engagement).
This helps to provide in depth insights into how your digital content is working and whether some content isn’t providing the desired results.
Audience Analytics Sunshine Coast
Audience analysis is the procedure of gathering, translating, and understanding information conveyed to your target audience on the Sunshine Coast.
Customers can drill down into the performance of individual advertising. The resources providing invaluable feedback on every part of your digital screen’s playlist.
The solution also provides data on the demographics of your audience, so you know exactly who’s engaging with your campaigns. Consequently, being able to recognise age, gender, mood, and other facial features allows marketers to measure content effectiveness.
Reporting data lets you know if the message is being delivered to your target audience and how it was received.
Digital Signage Analytics
With audience analytics carried out on the content on your digital signage, you now can spot gaps. It lets you see where you may be missing out on talking to potential customers and can adjust your marketing messaging to reach more engaged audiences.
Site to site comparisons, internal facing vs. external facing messaging. Geo-based reporting is all easily configured with powerful automated graphical charts from the online dashboard.
Customers can drill down into the performance of individual advertising assets providing feedback on each part of your digital screen’s playlist. The solution also provides data on the demographics of your audience, so you know exactly who’s engaging with your campaigns.
Hence, being able to recognise age, gender, mood, and other facial features allows marketers to measure content effectiveness. Accordingly, this information lets you know if the message is being delivered to your target audience and even how it was received.
Sunshine Coast Digital Signage Solution
The Fujivision and Quividi solution propels digital signage solution on the Sunshine Coast into a new era. You are no longer left ‘guestimating’ the performance of your digital signage and advertising.
Instead, we now provide you with a powerful and insightful platform that can be used to assist in driving your marketing forward. Above all this helps to generate maximum engagement with your digital content whilst reaching and talking to your target audience.
At Sunshine Coast Business Solutions, we offer a full end-to-end digital signage solution. Contact us on 07 5451 7333 with any questions, the team will advise, manage, and integrate all the necessary components for Digital Signage.
