Digital signage screens enhance engagement with dynamic visual displays. The screens offer business solutions on the Sunshine Coast by communicating your brand, your customers will know your product immediately.
Take a walk down your local shopping centre, you’re likely to spot digital signage promoting a store’s offering. Similarly walk into a hotel, a gym or an airport and you’ll see digital signs aplenty.
All signs providing customers with directions, important information or latest offer details.
There are numerous advantages of digital signage, including making your marketing more effective and gathering customer insight. Maybe you’re thinking about making the switch.
This guide will walk you through the steps on how to transition from traditional POS to a digital solution.
Define your objectives on Digital Signage
We know that in any business, introducing a new strategy must serve a purpose in helping the company achieve its objectives. And this is very true of implementing digital signage.
Is one of your business objectives to increase store footfall? Or to reduce costs when updating menu items in your takeaway chain?
Maybe it’s to increase in-store basket value or provide a directory in a shared office block. Understanding what you want to achieve through digital signage will help to drive the roll-out strategy and content creation.
Decide on Digital Signage Screens location and type
Once you understand what your objectives are, we will then work with you to choose the perfect screens for you. The different Digital Signage Screens and locations will support different objectives.
Different digital screen locations will require different requirements, which are largely driven by the environment in which they’ll be placed.
If your objective is to drive additional footfall. Placing a screen in a shop window is a great idea to grab the attention of passing customers.
This screen will need to be rated at least 2,500 nit brightness. Hence, it needs to cut-through the direct sunlight to ensure your message can be read at all times.
Alternatively, if your objective is to serve adverts to motorists, you’ll need a large, IP rated waterproof screen. These digital signage screens have the correct pitch to deliver a message to be seen from the expected viewing distance.
Choosing the right screen type is critical to the overall effectiveness of the solution.
Create the roll out plan for your Digital Signage Screens.
After you’ve decided on the Digital signage screens you need, the next stage is to plan the roll out. Don’t worry – Sunshine Coast Business Solutions work with you during every step of this journey!
Each screen will need to be prepped, installed and set up by our expert Technicians. Therefore, we’ll need to get access to each of the physical locations.
To create the roll out plan, it’s best to have a timeframe in mind. You need to decide whether you want to set the shops up at the same time or stagger the roll-out.
We’ll then work together to create an installation schedule.
Read more on the rest of the steps to transition from traditional POS to a digital solution.
Sunshine Coast Business Solutions can help with this transition. Contact us and we can show you the Digital Signage Screens to help you transition. Call the team on 07 5451 7333